Hashtags are an excellent tool to grow your client base and increase engagement across social media. That being said, it’s important to understand what a hashtag is, how they work and when to use them. Below are 5 answers to common questions about hashtags.
A: A hashtag, written as # symbol, is a way to categorize topics, conversations and ideas across social media platforms. Hashtags facilitate post discovery related to a specific topic by grouping together every post with the same hashtag and displaying them within a specific platform.
A: Correctly used hashtags drastically increase your overall reach and help connect you with people who may have otherwise never seen your post. In fact, a post with at least one hashtag averages 12.6% more engagement than posts without a hashtag.
A: While there is no limit to the number of hashtags you can use, it’s important to find an adequate balance. A study conducted by Buffer found that using one to two hashtags on Twitter can give you 2 times the engagement. However, once you exceed that, average engagement drops 17%. Similarly, Hootsuite recommends using no more than 5 hashtags per post on LinkedIn.
A: Hashtags vary by topic and industry. It’s important to conduct research and develop a catalog of trending buzzwords relevant to your company. Once you’ve gathered a strong list, narrow down the keywords that are most fitting to the topic you’re currently focusing on and use those as hashtags on your posts.
A: Be strategic in your placement. LinkedIn recommends companies use 3 hashtags at the end of their posts, 1 being broad and 2 being niche, in order to increase engagement.