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Evaluating Your Need for a Website Redesign

If you’re asking if you should invest in a website redesign for your company, the answer is probably yes.

Here are a few things to consider while making a decision:

Is your website keeping up on web design trends?

Keeping the look, feel and content of your website current will not only keep your audience engaged and your brand relevant, but it will also help set you apart from your competitors. 

Is it easy for your clients or customers to navigate your site?

User Experience (UX) and User Interface (UI) design are two of the most important aspects of your website because they both determine how the user navigates your site — simplifying their route to the information they’re looking for. A well-designed website will direct a user’s route to the information they seek, educating and guiding them to take the actions that you ultimately want them to take. 

Does it appropriately reflect your brand’s offerings and capabilities?

It’s important to remember that it’s not only technology that keeps changing, it’s also your business. Potential customers are searching for what your company can offer theirs, so keep your information current and valuable.

Does your website tell your brand story?

Your customers want to know how they will benefit from your company’s products and services. However, there are companies just like yours creating the same products and offering the same services. Less about you and more about them is a great approach – try to focus on ‘why’ not ‘what’. 

Is your current online presence an asset to your brand?

Your website is likely your first point of contact with a potential customer or client, but it should also be a valuable resource to your current customers and sales team by offering valuable information and support. Are you proud to share your URL?

If you find yourself evaluating your need for a website redesign and aren’t sure where to start, DBA can help you. Our proven web development process allows us to help you create a trend-driven, highly impactful website. 

by Melyssa Kent

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