Whether marketing one brand or a family of brands, creating a consistent message and unified look for your marketing materials is critical. That’s why we’ve created “VOICE” – a 3-step program designed to establish a clear, consistent and memorable brand template.
Discovery
Our team meets with yours to ask all of those critical questions that will enable us to get a handle for your business as it is today and where you want it to go in the future.
Creative Direction
One week after our Discovery session wraps up, we present you with a Creative Direction Sheet that summarizes what we heard from you during our time together, what we learned from reviewing your competitors and what we foresee working best for you based on our 22+ years of industry experience. Using all of our acquired knowledge, we also use the document to lay the groundwork for creating messaging through words, photos and design.
Creative
Armed with the information gathered during the “Discovery” process and your feedback on the Creative Direction Sheet, we select up to 6 tactics we agree your company will likely execute in the first 12 months. We create distinctive “looks” and “messages” for your consideration. We work closely with you on any modifications. This establishes the creative roadmap for your company’s marketing materials.
