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5 Web Design Trends Making an Impact

At the beginning of the new year comes new web design trends. Web design agencies make their predictions of what will be cutting-edge and impactful for the year to come. Now that half of 2018 has passed, let’s take a look at 5 UX design trends that continue to grow and are here to stay.

1. Gradation Designs – Making a Comeback

Gradation color in design is nothing new. However, using brighter, gradation color in web and logo design is making a comeback and is becoming a popular design choice among creatives. Let’s be honest, gradients are in again! Some are subtle; some are extremely vibrant; either way, they are attention grabbing and a fun new way to spice up your designs.

2. See You Later, Slideshow Carousels

Have you noticed that home page carousels (slideshows or rotating images) are appearing less and less? So have I. Why? Brands want to display all of their information for the user at one time rather than hiding call-to-actions (CTA’s) or value-added content. Plus, having a carousel increases load time, which then increases bounce rate. And we do not want that!

3. Cinemagraphs – Amazing Little Animations

This is my new favorite. Maybe it’s my love for photography or minimalism in design. Or, perhaps, that each cinemagraph created is truly unique and custom.

What is a cinemagraph? It’s a still photo with subtle, repeat motions within an image. Not quite a photo, not quite a GIF, these animations make a lasting impression on the site visitors. They are taking over the web as a modern alternative to aggressive video backgrounds that can be too distracting. Here are a few samples worth checking out.

4. Dimension in Design

Flat design has been around for almost 10 years. It’s still good, but limiting and definitely overused. Today, designers are breaking away from the norm by using large drop shadows and overlapping objects or type to create more depth and dimension. This site’s layout utilizes all these trends; overlapping objects, text and the use of drop shadows. It’s aesthetically pleasing and immediately adds interest. More importantly, it draws your eye to certain areas – increasing the success of your CTA.

5. Designing with Diagonals

In past years, we’ve been used to seeing websites that use straight lines or horizontal color blocks to designate different sections on a website page. Today, diagonal lines and backgrounds are becoming more prominent in modern web design. They are visually intriguing and create an off-center appearance to the layout. This adds a directional purpose for the users’ eyes to follow down the page or to the CTA. It also creates a natural divider in page content and offers a gridless feeling to the layout.

Web design trends change constantly. Does your company website keep up with the trends and make an impact for your brand? Take a peek at some of the work we’ve done with our clients. We have a true passion for designing websites – they are responsive and custom designed with every device in mind.

Rebecca Retzer
Creative Director

by Melyssa Kent

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